Master Halco | Fence & Deck Supply

Master Halco Expands Brand Identity with New Logo Descriptor: “Fence & Deck Supply” 
 
DALLAS, April 9, 2025 — Master Halco, the leading supplier in the fencing industry since 1951, is proud to unveil a new brand descriptor: Fence & Deck Supply. This addition reflects the company’s continued growth and expanded offerings across fencing, decking, railing, and outdoor structures categories. 
 
The new descriptor will be rolled out across all branded materials, marketing assets, and digital platforms, beginning today. 
 
Since expanding its product lines in 2023 to include decking, railing, and pergolas, Master Halco has worked to create a cohesive customer experience that reflects the full range of outdoor building products available through its extensive distribution network.

“Master Halco has been a trusted name in fencing for more than 70 years. In recent years, we’ve evolved to serve our customers with more than just fence solutions. The new ‘Fence & Deck Supply’ descriptor helps communicate that - clearly and confidently,” said Glenn Shenk, Senior VP of Sales and Operations at Master Halco. 
 
The updated brand identity maintains the legacy and trust associated with the Master Halco name while signaling the company’s vision for the future: to be the go-to source for professionals and homeowners looking to build secure, beautiful, and lasting outdoor spaces. 
 
About Master Halco 
Founded in 1951, Master Halco is North America’s leading manufacturer and wholesale distributor of perimeter security and outdoor building products. With a vast network of distribution centers and decades of industry expertise, Master Halco is the one-stop shop for fencing, decking, railing, and outdoor structures solutions.

For more information, visit www.masterhalco.com